• National Service Centre

    1300 551 361
  • Lancer Beer Dispensing Parts

    1300 233 772
  • National Ice Spares

    1800 206 235

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Lancer Celebrates 50 Years

Author: Lancer Beverage / Published Date: 23 August 2017

It is with great enthusiasm that Lancer celebrates its 50th Anniversary this year. Alongside Lancer Corp America, Lancer in Australia simultaneously celebrates 50 years of operation, with a growing list of employees and loyal customers. 

Brothers George and Judd Schraeder started Lancer in 1967, in San Antonio, Texas. The company, which began operating with only three employees and minimal profit, has extended to now have branches across the world; including Australia, New Zealand, Belgium, Mexico, Russia, and Brazil.

In Australia, and coincidentally in 1967, Glenn Pleass started Glenn Pleass Industries, a company that manufactured ice bank beer and soft drink chillers. Glenn Pleass moved to the current factory in Beverley, Adelaide, in 1989, and five years later embarked on a successful Far East joint venture in China. 

In 1996, Lancer Corp acquired Glenn Pleass Industries, as well as ABS in Sydney and New Zealand the following year. Lancer further acquired Allbar, DA Manufacturing, and BMS. Hoshizaki Electrical attained Lancer in 2006, creating what is now Hoshizaki Lancer Pty Ltd. throughout Australia and New Zealand.

Over the past 50 years, the company has manufactured and distributed quality beverage dispensing and food service products to a variety of blue chip customers. The product range of Lancer Beverage, which extends from full bar fitouts, to bespoke products, under counter ice-bank systems, preventative maintenance, soft drink and Frozen Beverage Dispensing systems, is all compliant with the latest standards and equipped with the most innovative technology.

Lancer would like to take the time to thank not only its staff for their hard work and valuable contributions over the past 50 years, but also the customers who have continued to support the business, and for their continued loyalty in the years to come. Thank you! 

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Australia (Head Office)

5 Toogood Avenue
Beverley, SA 5009

T +61 8 8268 1388 or our National Service Centre 1300 551 361
E info@lancerbeverage.com

New Zealand

9 O'Rorke Street
Onehunga, Auckland

T +64 9 634 3612
E info@lancerbeverage.co.nz

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