• National Service Centre

    1300 551 361
  • Lancer Beer Dispensing Parts

    1300 233 772
  • National Ice Spares

    1800 206 235

Ludlow Formation

Client: Red Rock Leisure/ P J O'Briens Group

Location: Riverside Quay, Southbank, Melbourne

Industry: Pubs, Clubs & Bars

Products: Lancer Glycol Chiller, Chiller Plates, Cellar Equipment, Python, Founts, IM240AME Ice Machine with Storage Bin


The grotto inspired, uniquely Melbourne, drinking and dining destination featuring riverside bars, BBQ, cocktail lounge and dining room.

The moniker "the Ludlow Formation" comes from a geographical formation in Ludlow, England, and the venue reflects natural crafting in a layout of hollows, nook and crannies for eating, drinking and socialising. The venue is divided into an indoor restaurant and outdoor bar but a relaxed environment and approach permeates both areas.

The contemporary design incorporates raw steel and stone, natural materials and recycled timber, brilliantly conceived to create a warm, inviting and humble ambience.

The owner, Paul O'Brien, has had previous bar fit outs completed by Lancer Beverage Systems, so he once again turned to Lancer to install a new beer dispensing system and ice machine in his latest venture.


The Ludlow were looking for an equipment supplier that could provide them with a turnkey result, based on past experiences the decision to award the contract to Lancer Beverage Systems was easy.


The Ludlow is one of Melbourne's leading hospitality hot spots in one of Melbourne's hottest locations. Featuring the Lancer Siberian Elite Glycol Chiller beer is delivered through 34 beer taps on 9 Lancer T-Bar beer founts. Plentiful clear hard Ice is provided by the Hoshizaki IM240AME Ice Machine, capable of producing 210kg of ice per day. Lancer Beverage Systems are proud to have been part of the team that has brought Paul's vision into a reality.

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Australia (Head Office)

5 Toogood Avenue
Beverley, SA 5009

T +61 8 8268 1388 or our National Service Centre 1300 551 361
E info@lancerbeverage.com

New Zealand

9 O'Rorke Street
Onehunga, Auckland

T +64 9 634 3612
E info@lancerbeverage.co.nz

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